Jewellery packaging for start-ups

The best solutions for Instagram & social media

High-quality functional packaging is part of our area of expertise, and has been for over 85 years. At LESER, we treat your products as what they are - individual and promising.

Every young brand that is starting to produce jewellery and offer it on the market, or that is already successfully marketing its products, knows one thing for sure: Today, there is no way around Instagram and other social media platforms. Because that's where you meet the target group that is ready to buy and that needs to be made aware of your own rings, earrings, bracelets and necklaces by means of unique content. In addition to an appealing online presentation and excellent customer support, start-ups also need very simple things that can make a decisive contribution to a positive customer experience. This also includes appropriate jewellery packaging, which is necessary for secure shipping, but which also creates the first impression. And first impressions count and are the most memorable. This is precisely what we at LESER are already dealing with in the fourth generation. In Lahr in the Black Forest, we develop and produce high-quality jewellery packaging for start-ups and young social media brands that want to successfully market their products. Here you can find an overview of our solutions, how a jewellery packaging can look like in accordance with the requirements of your product.

Tips for young jewellery brands

Jewellery packaging for start-ups should first and foremost be functional, appealing and affordable. Here are important approaches for budding brands looking for suitable jewellery packaging:

1. Budget: Start-ups should set a budget that fits their needs and possibilities. For example, a low-cost option could be a plain paper jewellery bag printed with the logo.
2. Target group: It is important to define your own target group and determine what type of jewellery is to be packaged. Here, the packaging design plays a crucial role in choosing a jewellery packaging that is best tailored to the characteristics of the jewellery, but also responds to the needs of the target group. After all, the target group of jewellery for everyday use tends to prefer simple and practical packaging, while one of high-priced jewellery would prefer more luxurious packaging.
3. Branding: Packaging should reflect the jewellery brand and fit the corporate identity. For customisation, colours, patterns and logos can be used to create personalised jewellery packaging.
4. Materials: The material of the jewellery packaging can vary and depends on the needs of the jewellery brand. For example, an inexpensive option could be paper bags or jewellery pouches, an environmentally friendly option could be jewellery boxes made from recycled or biodegradable materials, while exclusive jewellery cases offer a classy but also elaborately manufactured alternative.
5. Practical aspects: Jewellery packaging should be functional and protect the jewellery. With the help of practical inserts, jewellery can also be transported, stored and kept safely.

It is important to note that a start-up's jewellery packaging does not have to be perfect to be successful. However, it is important to choose packaging that fits your brand and meets the needs of your potential clientele.

Especially at the beginning of their business activities, many young brands naturally do not need large quantities of packaging for the time being. They need to calculate tightly and orientate themselves in the area of packaging first. In our stock range you will therefore find many jewellery packaging that are already available in small quantities and can still be branded with your own branding.

For packaging without individual finishing, the minimum order value is €100. For packaging with printing, the minimum order value is €200. The cost for the production of a printing cliché is €25 and the printing per jewellery box is €0.10. Below you will find some examples.

Of course, the above-mentioned packaging only provides a small insight into our extensive packaging range. You can discover many more jewellery packaging in our shop or in our scrollable online catalogue! If you have any questions about our series, individual embossing or other matters, please do not hesitate to contact us.

Here you will find the link to our shop - Click on the catalogue symbol to access the flip page catalogue!

Here you can download our catalogue 2024.

We have noticed one thing in particular about the online distribution of jewellery: Many young brands and start-ups simply lack careful consultation on the part of their packaging suppliers. This often results in problems with the procurement of packaging or delivery difficulties. Even if a packaging solution already exists, many young brands are therefore well advised with a change of packaging supplier. The advantages with LESER:

✅ Experience in the industry since 1937

✅ Production in Germany: short supply chains and flexibility

✅ Production in the Far East: wide range at very competitive prices

✅ International sourcing opportunities

✅ Fast deliveries & fair prices

✅ Full service provider: also packaging & shipping logistics

Do you have questions about our services or are you looking for a new producer for your jewellery packaging? Then simply contact us! We will provide you with a non-binding consultation and, in most cases, a suitable packaging solution.

In addition to the jewellery boxes in our standard range, you also have the option of having your desired packaging developed and produced entirely according to your individual ideas. The design possibilities here are virtually endless and production can be automated at our site in Lahr from around 2,000 pieces. You basically have to decide on a suitable solution for 4 points here: the format, the cover paper, the embossing and the packaging insert.

Especially with start-ups, however, we have noticed that packaging is not limited exclusively to the development and production of jewellery packaging. Because some other processes can also be outsourced very efficiently. As a full service provider, we therefore also offer our customers the option of taking over services in packaging and shipping logistics. You can find more information on the above points here: Contract Production. If you have any questions, you can also contact us at any time via our contact form.

"Bottom part in lid" or "lid on bottom part"?

Did you actually know that, especially for individual projects, we can also supply our packaging with "bottom part in lid"? This means that we can also supply your boxes with the lid under the base part! This saves an important step and makes the packaging process in your company much more efficient.